For over half a century, the breathtaking landscapes surrounding Lake Tahoe have been the backdrop for a unique family enterprise that brings joy and creates lasting memories for thousands. Tahoe Sleigh & Carriage Rides, formerly known as Borges Sleigh and Carriage Rides, is not just a business; it’s a testament to passion, dedication, and a deep-rooted love for horses and the magic of winter wonderlands. This enduring Nevada-based company, celebrating over 50 years in operation, continues to offer enchanting sleigh and carriage experiences, solidifying its place as a cherished local institution and a beloved destination for those seeking a touch of timeless romance and adventure.
The genesis of this remarkable business can be traced back to a serendipitous raffle win in 1967. Sam Borges, the patriarch of the family, was gifted a pony named Little Joe, a nod to his favorite character from the iconic Western television series Bonanza. This seemingly small prize sparked a grand vision. Initially, Sam began offering pony rides to neighborhood children, a simple yet heartwarming endeavor. However, the allure of horse-drawn transport soon captivated him, leading to the acquisition of his first horse and sleigh. In a pivotal agreement with Brooks Park, Sam and his wife Rosie began offering sleigh rides across his cattle fields during the winter months, laying the foundation for what would become a multi-generational legacy.
The torch of this cherished family tradition was eventually passed down to Sam and Rosie’s son, Dwight, and his wife, Dianna. Under their stewardship, the business not only continued its operations but flourished, expanding its offerings and solidifying its reputation for exceptional customer experiences. Today, their own children are actively involved, sharing the same profound passion for horses and the joy of creating magical moments for their clientele. This deep familial involvement underscores the very essence of Tahoe Sleigh & Carriage Rides – a business built on love, shared commitment, and the enduring strength of family bonds.
A Spectrum of Enchanting Experiences
Tahoe Sleigh & Carriage Rides provides a diverse array of services designed to cater to a wide range of occasions and desires. During the festive holiday season, the company transforms into a whimsical extension of Santa’s own transportation network. They are a sought-after partner for numerous community events, including tree lighting ceremonies and Santa-led sleigh rides, imbuing these celebrations with an extra layer of enchantment. Their involvement in Christmas caroling events and other special city gatherings further solidifies their role as a vital contributor to the holiday spirit in the region.
Beyond the yuletide cheer, the company’s elegant carriage rides are a popular choice for life’s most significant milestones. From romantic marriage proposals and intimate weddings to joyous birthdays and vibrant Quinceañeras and Sweet Sixteens, their horse-drawn carriages add an undeniable touch of romance and sophistication to any celebration.
The year-round appeal of Tahoe Sleigh & Carriage Rides is further amplified by their meticulously curated tours. Guests can opt for immersive one-hour excursions or more intimate 30-minute experiences. During the winter months, the north shore of Lake Tahoe, near the stunning Sand Harbor State Park, becomes a picturesque stage for their signature sleigh rides. The majestic snow-laden scenery, with the glittering expanse of the lake as a backdrop, offers an unparalleled visual spectacle. As the seasons transition to summer, the focus shifts to a more urban and scenic exploration. Their summer carriage tours navigate through areas near bustling shops and restaurants, offering a charming perspective of the local ambiance, and also provide leisurely rides down to the serene lakefront. Currently, the company boasts a stable of approximately 15 horses, each playing a vital role in delivering these unforgettable experiences.
The Unseen Dedication: A Lifestyle, Not Just a Job
For Dianna Borges and her family, operating Tahoe Sleigh & Carriage Rides transcends the traditional definition of employment. "What we do is not a job… it’s a lifestyle," she articulates, emphasizing the 24/7 commitment that comes with caring for their equine partners. The demands of this profession extend far beyond the hours of operation. The day begins with feeding the horses at 6 a.m. and concludes with their evening meal at 6 p.m., a schedule that remains constant regardless of the season or day of the week. Beyond feeding, the daily responsibilities encompass the meticulous care of pastures and fences, alongside the myriad of other tasks essential for the smooth operation of the business. Unforeseen events, such as horses straying from their enclosures in the dead of night, require immediate attention, underscoring the unpredictable nature of their work. Quantifying their weekly hours becomes a near-impossible task due to this all-encompassing dedication.
While the business operates year-round, with adjusted hours during the winter, the true extent of their labor is difficult to encapsulate in mere numbers. Despite the inherent challenges and the demanding schedule, Dianna describes their lifestyle as a "privileged" one. They work long and arduous hours, but the reward lies in residing on a beautiful property, surrounded by their beloved horses, and engaging in work that brings immense happiness to both themselves and their patrons.
Navigating Misconceptions and Championing Animal Welfare
One of the most significant hurdles faced by Tahoe Sleigh & Carriage Rides, and indeed the broader animal-powered transportation industry, is the public’s perception and the often-misinformed opinions surrounding the welfare of working animals. Dianna expresses frustration with the prevalent assumption that businesses like hers exploit their animals solely for financial gain. "A lot of people assume that the majority of us only work our animals to make money. But, that couldn’t be further from the truth," she states. The reality, she explains, is a profound love and commitment to the well-being of their horses, viewing them as integral members of the family and the business. Dianna attributes a portion of this negative perception to the influence of media portrayals that have, in her view, unfairly tarnished the industry’s reputation.
A key challenge lies in educating the public about the fundamental needs of horses and the positive impact of their work. "One of the biggest challenges we face is helping people understand that horses need this work and exercise to stay healthy," Dianna explains. She passionately asserts that their horses genuinely enjoy their roles. She points to two horses in their late twenties, who, due to age, can no longer participate in strenuous work but still exhibit a noticeable decline in spirit when deprived of human interaction. This highlights the symbiotic relationship and the horses’ innate desire to be part of a team and contribute. The business rigorously adheres to all relevant regulations and consistently prioritizes the health and happiness of their animals above all else.
The persistent misconception, often stemming from a lack of direct experience with horses, creates an ongoing challenge. The team at Tahoe Sleigh & Carriage Rides strives for transparency in their interactions with customers and the public, aiming to dispel myths and foster a deeper understanding of their animals. Dianna uses an analogy, comparing the judgment of horse-powered businesses to someone who keeps spiders as pets, emphasizing that personal preferences and understanding vary greatly. Ultimately, the unwavering support from their vast customer base, who witness firsthand their dedication and passion, makes the hard work worthwhile. The sight of a child’s eyes lighting up with wonder upon encountering one of their magnificent horses serves as a powerful affirmation of their mission.
The Efficiency of Patriot Software in a Demanding Business
In the intricate world of managing a small business that requires wearing multiple hats, efficiency and user-friendly tools are paramount. Tahoe Sleigh & Carriage Rides has found a valuable ally in Patriot Software, a company dedicated to providing accounting and payroll solutions tailored for small business owners. Dianna highlights the software’s flexibility and ease of use, particularly beneficial for individuals who, like herself, do not possess an accounting background. "Patriot has been very flexible for us. It was very easy for us to learn, especially since we’re not accountants," she notes. The software’s ability to streamline financial management has been a significant advantage, allowing the team to dedicate more time and energy to their core operations and their beloved horses.
The accessibility of customer support from Patriot Software has also been a key factor in their satisfaction. Unlike experiences with larger, more impersonal companies, Dianna praises the ease of reaching knowledgeable individuals at Patriot for assistance. This responsiveness is crucial for a business where every moment counts. Furthermore, the cost-effectiveness of Patriot Software aligns perfectly with the financial considerations of a small, family-run enterprise. The software has proven to be a reliable and efficient tool, alleviating a significant burden and allowing the Borges family to focus on what they do best: creating magical experiences.
Pride in Purpose: Spreading Joy and Creating Memories
The overriding source of pride for Dianna and her family stems from their business’s core motto and mission: to bring happiness to people and create memories that endure a lifetime. This profound objective guides their every endeavor. They recognize the unique privilege of offering something so special, acknowledging that only a select group of individuals can provide such profound experiences that touch the hearts of their guests. The entire team at Tahoe Sleigh & Carriage Rides is united by this shared purpose, fostering a deep love for their animals and a genuine desire to share that affection with their clientele and each other.
Adventures Beyond the Sleigh: Travel and Exploration
When not immersed in the demanding yet rewarding world of their business, Dianna and Dwight embrace a passion for travel, exploring both domestic and international destinations. Antarctica stands out as Dianna’s most cherished travel experience, while Costa Rica holds a special place in Dwight’s heart. Their journeys often involve seeking out sleigh rides around the globe, a delightful way to connect with different cultures and learn about diverse traditions. These travels have underscored a profound realization for Dianna: despite cultural variations, humanity shares more commonalities than differences, fostering a sense of global unity. When not on extended travels, they cherish their time on their ranch, spending quality moments with their family and, of course, their horses. Occasional trail rides offer a chance for the horses to exercise and for the family to enjoy the serene beauty of their surroundings, embodying their philosophy of working hard and playing hard.
Advice for Aspiring Entrepreneurs: Follow Your Passion
For those aspiring to launch their own small businesses and make a positive impact on their communities, Dianna offers a timeless piece of advice, passed down through her husband’s family and now shared with their own children: "Find what it is you love doing and make money doing it." She acknowledges that every business encounters its share of challenges. However, she firmly believes that a genuine love for one’s work serves as the ultimate driving force to overcome obstacles. The sentiment that if you truly love what you do, you will "never work a day in your life" encapsulates the profound satisfaction and fulfillment that comes from pursuing a passion.
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This customer received a gift card as a thank you for sharing their story and unbiased feedback.
This article has been updated from its original publication date of December 13, 2019, to include the company’s name change and reflect its continued legacy.
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